Coral Is Too Precious To Wear

Wildlife — By Roberta on May 25, 2009 at 7:52 am
851474506 d3ad9fe09c m Coral Is Too Precious To Wear

coral reef

Coral is much more than just a fashion accessory or something to brighten up a fishtank. Coral reefs  are made up of millions of living creatures and constitute one of the earth’s major ecosystems.

Coral reefs are home to more than 4000 species of fish and untold numbers of plants and animals, many of which are important not only to humankind  at the top of the food chain, but also to hundreds, perhaps thousands of species lower down  the  ladder. They are the rainforests of the ocean. Losing them could have negative consequences we cannot even imagine.

Disappearing Coral

The world’s coral reefs are dying at an alarming rate. It is estimated that 25% of the world’s coral reefs have already disappeared. The rest are in serious danger.  Pollution, disease, overfishing and warming ocean temperatures are taking their toll.  The problem is worldwide thus the solution must also be global. Yet because it affects the whole world, it is difficult to get governments to focus on ocean pollution in general or coral reefs in particular.

Too Precious To Wear

111183498 c554c8e135 m Coral Is Too Precious To WearEnter Seaweb, a communications-based nonprofit organization that uses social marketing techniques to advance ocean conservation. Seweb’s Too Precious to Wear campaign was launched in 2008 to coincide with the international year of the coral reef.  It  is aimed at  redirecting consumer interest from coral to other materials while challenging  the design community to come up with beautiful, innovative products using alternatives to coral.

What a great way to focus world attention on the consequences of the loss of the world’s coral reefs.  It has been a brilliant success.

Click here to see magnificently designed jewelry and objets using coral alternatives.

Click here to sign the coral pledge and see what you can do to help save the world’s coral reefs.

Kudos to Seaweb for lighting a candle rather than cursing the darkness.

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2 Comments

  1. Brenna says:

    Wow, I didn’t realize people were wearing coral jewelry. I couldn’t see the jewelry in your link, but really, why would you not buy that instead? I thought most people were aware of the problems coral reefs are suffering, but I guess not! Thanks for a great post.

  2. Roberta says:

    Thanks for the comment Brenna and I’m going to see if I can’t fix that link– some really top notch designers have come up with some beautiful alternatives to coral and yes– coral, particularly red coral is very popular for jewelry– something that needs to stop as coral becomes rarer and rarer.

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