Why is the green M&M changing? The candy company decided to give each of the six characters a “fresh, modern take” on their traditional look and “more nuanced personalities to underscore the importance of self-expression and power of community through storytelling.”
Why did they get rid of the green M&M boots? The green M&M’s boots have been given the boot. In one of the more entertaining episodes of corporate wokeness gone wrong, the 81-year-old M&M brand has reimagined its mascots for a more “inclusive” age. In practice, this means changes to the two female M&Ms’ shoes.
What is with the green M&M? The red M&M was the sarcastic one, the yellow was the simple one, the blue was cool one and the green was the “sexy” one. At the time, the green M&M was the token female — and the only seductive spokescandy. Just look at her putting her hand on her hip and blowing a kiss in the ad below.
Is the green M&M discontinued? Say bye-bye to the Green M&M’s lip gloss and go-go boots. On Thursday, Mars Wrigley revealed that the M&M characters had been redesigned to be “more inclusive, welcoming, and unifying” within a “more dynamic, progressive world.”