Ford Focus Electric: 100% Battery-Powered Car for 2012

Electric cars — By on January 31, 2011 at 6:56 am

Earlier this month, Ford Motor Company unveiled the Ford Focus Electric, its first 100% battery-powered car which will be available in late 2011.  The new EV first made big news at the Consumer Electronics Show in Las Vegas, and excitement continued to build at the North American International Auto Show in Detroit a week later.

New Details Of The Ford Focus Electric 1 opt Ford Focus Electric: 100% Battery Powered Car for 2012

Introducing the 2012 Ford Focus Electric

To save energy and cut costs, the Focus Electric will be built on the same assembly line in Michigan as the gasoline and diesel-powered Focus models, using Ford’s global “C-car platform.  Developed as a vehicle competitive with the Nissan LEAF and Chevy Volt, the Focus Electric will reportedly offer a greater range on 100% battery power: about 100 miles vs. approximately 73 miles for the LEAF and 93 for the Volt.

The 2012 Ford Focus Electric runs on power from an advanced lithium-ion battery system (23 kWh) that can be fully charged in 3-4 hours with a 240 volt charge station.  To ensure that you are never surprised by running out of a charge in your Focus Electric, just watch the blue butterfly display that shows remaining range.  At the end of your trip, you’ll also see a display that indicates miles driven, energy consumed, additional miles through regenerative braking and your gasoline savings by driving an electric vehicle.

Why blue butterflies to illustrate the range of the Focus Electric?  Ford explains that it was inspired by the “butterfly effect,” in which a small change in your personal life can have a wide-ranging impact.

Just watch this message from Ed Begley, Jr.:

The 2012 Ford Focus Electric includes some amazing new features, including:

  • Value Charging, powered by Microsoft, which helps U.S. owners determine when to recharge at the cheapest utility rates
  • MyFord Touch remote and hands-free technology that can tell you distance to the next re-charging station, expected range, and how your A/C operation is affecting battery life.
  • Map-based Navigation System that will even tell you how to achieve your desired range and will calculate an efficient EcoRoute for you.
  • Remote control features for locking/unlocking and starting your vehicle remotely using a smart phone app, MyFord Mobile
ford focus electric car bev photo01 Ford Focus Electric: 100% Battery Powered Car for 2012

100 miles, 1 charge, 0 emissions!

The 2012 Ford Focus Electric will be released late in 2011 in the following U.S. markets (to begin with): Atlanta; Austin and Houston, Texas; Boston; Chicago; Denver; Detroit; Los Angeles; San Francisco; San Diego; New York; Orlando, FL; Phoenix and Tucson, AZ; Portland, OR; Raleigh Durham, N.C.; Richmond, VA; Seattle; and Washington, DC.

Pricing for the Ford electric Focus has not been announced yet, but consider the fact that the comparable Nissan LEAF retails for about $32,000; after a $7500 federal tax rebate, the cost is just under $26,000.

Those of you that have doubts about owning an electric vehicle or the impact on the electric grid, can rely on Ford’s consumer outreach and educational programs, or visit Ford’s new EV website:

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