Are Millennials more environmentally friendly? In that case, you already know that one of the biggest motivators for Millennials is eco-friendliness. According to Nielsen, 75 percent of Millennials (those born between 1981-1996) are eco-conscious to the point of changing their buying habits to favor environmentally friendly products.
Which generation is the most green?
- Generation Z cares more about sustainable buying decisions than brand names, a new survey shows.
- This first generation of “digital natives” is inspiring other age groups to act more sustainably.
Are Millennials green? Among consumers, Millennials are regularly considered the ones driving the sustainable movement with their lifestyle and behavioural changes (Sheahan 2005; Smith 2011; Hanson-Rasmussen and Lauver 2018). Therefore, they are also referred to as the “Green Generation”.
Which generation is more environmentally conscious? According to a 2020 report by First Insight, 73% of Gen Z consumers surveyed were willing to pay more for sustainable products, more than every other generation.